Cat-managed. Human-assisted.
Meet Milky.
Chief Product Officer. Unofficially, the boss.
Every pet brand claims to love animals. Tailrific is quite literally run by one. Milky oversees rigorous product testing, unforgiving quality control, and the strategic reallocation of household furniture—while her human staff handles keyboards, shipping labels, and treat logistics.
01
The $2,000 scratching post
We didn’t start Tailrific simply because we adore pets. We started it because living with them is wonderfully, delightfully unpredictable.
When we bought a $2,000 massage chair to relax after long work days, Milky immediately recognized its true executive purpose: a giant, motorized luxury scratching post. Judging by her complete lack of remorse, her interpretation remains the more convincing one.
02
Then we tried to outsmart her
To negotiate peace with the rest of our living room furniture, we brought home a dedicated 2-in-1 cactus scratching post with a built-in wooden ball track. At last, we thought, a dignified designated place to scratch.
Milky inspected it, completely ignored the sisal post, and spent three straight hours batting the wooden balls around the base like an Olympic hockey player. Because she is a cat, and she makes the rules: the massage chair is for scratching, and the scratching post is for high-speed sports.
What that taught us
Real pets don’t read the instructions.
Tailrific is built for the beautiful, chaotic, hilarious reality of sharing a home with animals. We won’t promise that any toy or gadget will turn your pet into a quiet, predictable roommate. Instead, we hunt down practical, durable, and thoroughly tested supplies that make messes easier to manage, playtime richer, and everyday life together a whole lot more Tailrific.
Shop Milky’s (Sometimes) Approved Favorite
Write to our Chief Product Officer
Milky has mail.
Have a product idea, a hilarious pet story, or candid feedback for Milky? Email [email protected]. Her human assistants handle the typing and treat distribution.
For orders, returns, shipping, or account help, our customer care team is ready at [email protected].